Introduction

This privacy notice provides you with details of how we collect and process your personal data through your use of our site www.axumcommunications.com, including any information you may provide through our site when you purchase a product or service, sign up to our newsletter, or take part in a prize draw or competition. By providing us with your data, you warrant that you are over 13 years of age.
Axum Communications (hereafter referred to as AXUM) is the data controller responsible for your personal data (referred to as “we,” “us,” or “our” in this privacy notice). We have appointed a Data Protection Officer who is in charge of privacy-related matters for us. If you have any questions about this privacy notice, please contact the Data Protection Officer using the details set out below.

Contact Details

If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Federal Trade Commission (FTC), the US supervisory authority for data protection issues (www.ftc.gov). We would appreciate it if you would contact us first if you have a complaint, so that we can try to resolve it for you.

It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at [email protected].

What Data Do We Collect About You?

Personal data means any information capable of identifying an individual. It does not include anonymized data. We may process certain types of personal data about you as follows:

• Identity Data may include your first name, maiden name, last name, username, marital status, title, date of birth, and gender.
• Contact Data may include your billing address, delivery address, email address, and telephone numbers.
• Financial Data may include your bank account and payment card details.
• Transaction Data may include details about payments between us and other details of purchases made by you.
• Technical Data may include your login data, internet protocol addresses, browser type and version, browser plug-in types and versions, time zone setting and location, operating system and platform, and other technology on the devices you use to access this site.
• Profile Data may include your username and password, purchases or orders, your interests, preferences, feedback, and survey responses.
• Usage Data may include information about how you use our website, products, and services.
• Marketing and Communications Data may include your preferences in receiving marketing communications from us and our third parties and your communication preferences.

We may also process Aggregated Data from your personal data, but this data does not reveal your identity and as such is not personal data. An example of this is where we review your Usage Data to work out the percentage of website users using a specific feature of our site. If we link the Aggregated Data with your personal data so that you can be identified from it, then it is treated as personal data.

Sensitive Data

Where we are required to collect personal data by law, or under the terms of the contract between us, and you do not provide us with that data when requested, we may not be able to perform the contract (for example, to deliver goods or services to you). If you do not provide us with the requested data, we may have to cancel a product or service you have ordered, but we will notify you at the time.

How We Collect Your Personal Data

We collect data about you through a variety of different methods, including:

Direct interactions: You may provide data by filling in forms on our site (or otherwise) or by communicating with us by post, email, or otherwise, including when you:

• order our products or services;
• create an account on our site;
• subscribe to our service or publications;
• request resources or marketing be sent to you;
• enter a competition, prize draw, promotion, or survey; or
• give us feedback.

Automated technologies or interactions: As you use our site, we may automatically collect Technical Data about your equipment, browsing actions, and usage patterns. We collect this data by using cookies, server logs, and similar technologies. We may also receive Technical Data about you if you visit other websites that use our cookies. Please see our cookie policy at www.axumcommunications.com/terms-and-conditions#cookies for further details.
Third parties or publicly available sources: We may receive personal data about you from various thrd parties and public sources as set out below:

Technical Data from the following parties:
Analytics providers such as Google based outside the US
Advertising networks Google AdWords based outside the US
Identity, Financial, and Contact Data from data brokers or aggregators such as CreditSafe based inside the US.

How We Use Your Personal Data

We will use your personal data where it is necessary to perform the contract between us, where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests, or where we need to comply with a legal or regulatory obligation. Generally, we do not rely on consent as legal ground for processing your personal data, other than in relation to sending marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by emailing us at [email protected].

Purposes for processing your personal data:
Set out below is a description of the ways we intend to use your personal data and the legal grounds on which we will process such data. We have also explained what our legitimate interests are where relevant.
We may process your personal data for more than one lawful ground, depending on the specific purpose for which we are using your data. Please email us at [email protected] if you need details about the specific legal ground, we are relying on to process your personal data where more than one ground has been set out in the table below.

You will receive marketing communications from us if you have:

• requested information from us or purchased goods or services from us; or
• provided us with your details when you entered a competition or registered for a promotion or free resources; and
• in each case, you have not opted out of receiving that marketing.

We do not share your personal data with any third party for marketing purposes. You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by emailing us at [email protected] at any time. Where you opt out of receiving our marketing communications, this will not apply to personal data provided to us because of a product/service purchase, warranty registration, product/service experience, or other transactions.

Change Of Purpose

Disclosure Of Your Personal Data

We may have to share your personal data with the parties set out below for the purposes set out in the table above:

• Other companies in our group provide IT and system administration services and undertake leadership reporting.
• Service providers who provide IT and system administration services.
• Professional advisers including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
• HM Revenue & Customs, regulators, and other authorities based in the United Kingdom and other relevant jurisdictions who require reporting of processing activities in certain circumstances.
• Third parties to whom we sell, transfer, or merge parts of our business or our assets.

We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.

International Transfers

Some of our third-party service providers are based outside the United States, so their processing of your personal data will involve a transfer of data outside the United States. Whenever we transfer your personal data out of the United States, we do our best to ensure a similar degree of security of data by ensuring at least one